Web Analytics And Why They're Important

The web stats provide you plenty of information on search engine referrals, page downloads and web traffic, but they can be difficult to interpret by the ordinary business user. On the other hand web analytics provides detailed information on every visitor behavior and is a much better source of information for business owners or marketers. Basically web analytics solutions gather session information from each visitor to your site. Then this data can be analyzed in any way that you want. So you can easily find which search engine and queries folks are using to get you. But you can also examine the behavior of those visitors who went on to registration to your service or buy your product. Users can follow via the website to identify several patterns of behaviors. These patterns can help to identify which content or pages produce most sales or shows usability problems which cause users to exit your website.

Web analytics tool, not only tell you this, but also permit you to track traffic very efficiently. The website analyzer provides you a comprehensive report and information about your site. Check your site structure, popularity, links and several other metrics which help your website to be on the top.